On 14 June, the national conference Combine 2024 took place in Kyiv, where the key topic was the discussion of marketing strategies in agribusiness. A well-known agricultural expert Alla STOYANOVA took an active part in the event, which brought together leading figures and professionals in the agricultural sector from across the country.

During the conference, the participants discussed a number of topical issues, including:

Trends in agromarketing in 2024: What trends are gaining momentum and how to adapt to them?

Digitalisation agribusiness: How can the introduction of new technologies change marketing strategies?

Crisis and opportunities: How is the agricultural sector adapting to the challenges of war?

Social media: Use of platforms to promote agricultural products.

Innovative approaches: New methods of improving marketing efficiency.

Consumer behaviour: How have consumer preferences changed?

Brand development: Creating and promoting an agricultural brand.

Export strategies: How to bring Ukrainian products to the international market?

Partnership and cooperation: The importance of joining forces in the agricultural sector.

Environmental friendliness: How to implement eco-initiatives in marketing?

The conference presented 10 unique techniques that can form the basis of successful agri-marketing:

Agro-influencers: Collaboration with well-known personalities to promote products.

Mobile applications: Using apps to interact with customers and partners.

Virtual farms: Create virtual tours to demonstrate production facilities.

Content marketing: Publishing useful content about products and production processes.

Personalised offers: Individual approach to customers.

Marketing automation: The use of technology to automate advertising campaigns.

Brand stories: Stories about the history of the brand and its values.

Experimental campaigns: Conducting unusual marketing campaigns.

Online communities: Creating and maintaining communities to discuss products.

Use of game elements to attract customers.

A book draw was held among the conference participants for the best question. Three winners received unique editions, including Alla STOYANOVA.

"Agricultural marketing during the war has its own peculiarities.

This meeting left me with incredible impressions and inspiration.

It was a real explosion of ideas, solutions and practical advice that I immediately want to put into practice.

It's fascinating to see how innovative approaches and modern technologies can change the way we think about agri-marketing.

Discussing product promotion strategies, especially in times of war, is extremely relevant and important.

We have seen examples of successful use of social media, mobile applications, content marketing and many other tools that help not only to survive but also to develop the sector.

I was pleased to meet the well-known agriblogger Ruslan Neroda, who is always ready to share interesting agricultural ideas.

The conference was not just a lecture, but a real interactive event with the opportunity to ask questions, get answers and even win a valuable prize - a book.

The event charged with energy and confidence that even in difficult times there are many opportunities for growth and development, as well as for strengthening our economy.

And most importantly, we all realised that agri-marketing in times of war is a time for bold decisions and creative ideas.

I would like to thank the organisers for the wonderful opportunity to be a part of this inspiring process!" Alla STOYANOVA shares her impressions.

"Participation in the Agricultural Marketing Conference was an extremely important and emotional event. It is impressive how the organisers managed to bring together so many talented, inspired and creative people in one place," says Alla SAVENKO.

ACTING TOGETHER FOR VICTORY!