{"id":4328,"date":"2025-05-20T20:30:00","date_gmt":"2025-05-20T17:30:00","guid":{"rendered":"https:\/\/agroperemoga.com.ua\/?p=4328"},"modified":"2025-05-21T03:24:35","modified_gmt":"2025-05-21T00:24:35","slug":"ukrayina-maybutniy-lider-rynku-zamorozhenoyi-malyny-use-yde-same-do-tsoho","status":"publish","type":"post","link":"https:\/\/agroperemoga.com.ua\/en\/ukraine-may-be-a-useful-market-leader-for-zamorozhenirovanyh-malyny-use-the-same-to-do-tsoho\/","title":{"rendered":"\ud83c\udf53\ud83c\uddfa\ud83c\udde6 IS UKRAINE THE FUTURE MARKET LEADER IN FROZEN RASPBERRIES? IT'S ALL GOING TO HAPPEN!"},"content":{"rendered":"

In the 2025\/26 marketing year, Ukraine has a chance to lead the global frozen raspberry market. And it's not just a dream - it's a clear forecast backed by EastFruit's analytics and real market events.<\/p>\n\n\n\n

\ud83d\udcc9 What is happening with competitors?<\/strong><\/p>\n\n\n\n

\ud83c\uddf7\ud83c\uddf8 Serbia:<\/p>\n\n\n\n

\u2714\ufe0f The worst harvest in a decade.
\u2714\ufe0f Frosts, fungal diseases and rains have damaged a large part of the plantations.
\u2714\ufe0f Ageing plantations (many more than 10 years old).
\u2714\ufe0f Reduction in space due to lack of labour.
\u2714\ufe0f Production decline forecast: -20-30%.<\/p>\n\n\n\n

\ud83c\uddf5\ud83c\uddf1 Poland:<\/p>\n\n\n\n

\u2714\ufe0f\u0412\u0435\u0441\u043d\u044f\u043d\u0456 varieties (40-50% of the crop) were seriously affected.
\u2714\ufe0f\u0421\u0438\u0442\u0443\u0430\u0446\u0456\u044f is similar: weather factor + loss of space.<\/p>\n\n\n\n

As a result, there is a shortage of products on the EU market and the price of frozen raspberries is already 4.6 euros\/kg \ud83e\udef0<\/p>\n\n\n\n

\ud83c\uddfa\ud83c\udde6 And what about Ukraine?<\/strong><\/p>\n\n\n\n

\ud83d\udd39 Autumn varieties that are not affected by spring frosts prevail.
\ud83d\udd39 The potential for export growth is record-breaking.
\ud83d\udd39 Ukraine has already become a leader in net exports in 2024.
\ud83d\udd39 Domestic prices are still moderate, which creates a competitive advantage.
\ud83d\udd39 Positive dynamics allows us to hope for full leadership in 2025\/26.<\/p>\n\n\n\n

\ud83d\udde3 NGO \"Agrarians of Odesa Region\" emphasises:
\"This is a once-in-a-decade opportunity. We urge the region's producers to focus on raspberries, invest in autumn-type varieties and develop cooling and processing chains. Now is not the time to hesitate!\" comments the head of the organisation.<\/p>\n\n\n\n

\u2705 What should Ukrainian farmers do now?<\/p>\n\n\n\n

    \n
  1. Betting on autumn varieties means fewer risks, better quality, and greater demand.<\/li>\n\n\n\n
  2. We need to invest in freezing capacities - without this, we will lose our advantage.<\/li>\n\n\n\n
  3. Enter into direct contracts with the EU - intermediaries eat up the margin.<\/li>\n\n\n\n
  4. Turn to cooperation - combined batches sell better.<\/li>\n\n\n\n
  5. Plan 2 years in advance - 2026 may be a year of price correction \ud83d\udcc9, so do not increase the area without taking into account the risks!<\/li>\n<\/ol>\n\n\n\n

    \ud83d\udccc Ukraine is on the right path to global berry leadership. But this path must be taken strategically: not to chase volumes, but to develop the quality, logistics and brand of Ukrainian raspberries. If done right, we will not just replace Serbia, we will build our own reputation as a leader.<\/p>","protected":false},"excerpt":{"rendered":"

    Ukraine could lead the frozen raspberry market as early as 2025\/26. Find out why now is the best time to invest. Read the full analysis in the article!<\/p>","protected":false},"author":1,"featured_media":4337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,5],"tags":[547,9,443,342,544,546,543,542,539,545,541,424,540],"class_list":{"0":"post-4328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-analytics","8":"category-novyny","9":"tag-eastfruit","10":"tag-ahrariyi-odeshchyny","11":"tag-ahroanalityka","12":"tag-ahroeksport","13":"tag-ahroporady","14":"tag-vitchyznianyy-produkt","15":"tag-eksport2025","16":"tag-zamorozhena-iahoda","17":"tag-malyna2025","18":"tag-ukraina-eksportuie","19":"tag-ukrainska-malyna","20":"tag-fao","21":"tag-iahidnyy-biznes"},"yoast_head":"\n\ud83c\udf53\ud83c\uddfa\ud83c\udde6 \u0423\u041a\u0420\u0410\u0407\u041d\u0410 \u2014 \u041c\u0410\u0419\u0411\u0423\u0422\u041d\u0406\u0419 \u041b\u0406\u0414\u0415\u0420 \u0420\u0418\u041d\u041a\u0423 \u0417\u0410\u041c\u041e\u0420\u041e\u0416\u0415\u041d\u041e\u0407 \u041c\u0410\u041b\u0418\u041d\u0418? 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